Yes, it's true – good old vinyl records are fashionable again, especially within the iPod generation. This is why Dicentia is fully equipped to produce the quantity you need for your release – e.g. as a desirable add-on to your CD.
When the CD came out on the market and was later followed by downloads, LP and vinyl records were about to die out. Vinyl records were largely something only used by enthusiasts and DJs at discos. But now, however, all indicators point to the fact that the old vinyl record still has its raison d'être. According to Nielsen Soundscan, more than 2.9 million LPs were sold in the US in 2009 – an increase of more than 50% over 2008. That percentage is possibly much higher because the analysis does not cover the sales of indie record labels or used LPs.
Vinyl records are seldom issued alone, but they are a perfect add-on to a CD release. According to Rachelle Friedmann, co-owner of J&R Music in New York City, which sells both vinyl records and record players, record sales grew primarily because of demand from the iPod generation. This generation has grown very aware of this old and impractical but beautifully retro media platform.
Dicentia DK A/S | Carl Jacobsens Vej 16, opg. 6, 4. sal | DK-2500 Valby, Denmark | Tel: +45 87 45 45 45 | Fax: +45 87 45 45 46 | www.dicentia.com